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TikTok was created by ByteDance, a company founded in Beijing on 13 March 2012 by Zhang Yiming and his partner Liang Rubo. The original Chinese app is called Douyin, released on 20 September 2016. The international version, TikTok, arrived in September 2017 and absorbed Musical.ly on 2 August 2018. Since 22 January 2026, the American business has been 80.1% owned by US investors. And if you are starting from nothing, our TikTok followers exist to get that first audience moving.
Who created TikTok, and when
The name to remember is Zhang Yiming, born on 1 April 1983 in Longyan, Fujian province. An engineer trained at Nankai University, he worked at the travel site Kuxun, briefly at Microsoft, then built a property search engine with Liang Rubo in 2009.
That pair founded ByteDance on 13 March 2012, in a rented apartment in the Zhongguancun district of Beijing. Liang Rubo is almost always left out of stories about TikTok’s origins, even though he has run the company since 2021.
One detail matters for everything that follows: ByteDance did not start as a video studio. Its first app, Neihan Duanzi, launched in March 2012 to share jokes. The second, Toutiao, launched in August 2012 as a news feed ranked by a recommendation algorithm. Four years before Douyin, the parent company was already working on the one thing that would make TikTok win: guessing what you want to watch next.
@lecurieux.fr A short portrait of Zhang Yiming, the founder behind TikTok.
Douyin, the original Chinese app
The app that became TikTok is called Douyin, which translates roughly as “shaking sound”. It shipped on 20 September 2016 under the name A.me and only took its current name that December. Development took under seven months.
Growth was instant: within a year Douyin passed 100 million users and a billion video views a day. That Chinese success is what convinced ByteDance to try exporting the idea. So TikTok is not an American app that was copied in China, it is a Chinese app rebuilt for everyone else.
Douyin still exists, separately, and TikTok is not available in mainland China.
The Musical.ly deal and the 2018 merger
Here is the mistake you read everywhere: Musical.ly described as an American app. It was launched in August 2014 by two Chinese entrepreneurs, Alex Zhu and Luyu Yang, out of Shanghai, with an office in Santa Monica. Its audience, on the other hand, really was American and European: teenagers filming fifteen second lip syncs.
By the end of May 2017, Musical.ly said it had passed 200 million registered users. ByteDance bought it on 9 November 2017 for a price the Wall Street Journal put close to a billion dollars, while Recode estimated around 800 million. The exact figure was never published, hence the range.
The merger happened on 2 August 2018: accounts and data moved into TikTok and the Musical.ly name disappeared. TikTok inherited a ready made Western audience overnight, which explains how fast it broke through in 2018 and 2019.
@kevinbannier_ A reminder of what Musical.ly looked like before the switch.
The global launch, date by date
Zhang Yiming explained his reasoning bluntly: China is home to only one fifth of the world’s internet users, so staying Chinese meant agreeing to lose. TikTok launched outside China in September 2017.
| Date | Milestone |
|---|---|
| 13 March 2012 | ByteDance founded in Beijing |
| August 2012 | Toutiao launches, an algorithmic news feed |
| 20 September 2016 | Douyin ships in China, under the name A.me |
| September 2017 | TikTok launches outside China |
| 9 November 2017 | Musical.ly acquired, up to a billion dollars |
| 2 August 2018 | The two apps merge under the TikTok name |
| September 2021 | One billion users announced |
| 22 January 2026 | The US joint venture TikTok USDS is created |
By June 2018 the app already claimed 500 million monthly active users. Its international headquarters are in Los Angeles and Singapore, as its own about page states.
Who runs TikTok today
The founder is no longer in charge. Zhang Yiming stepped down as ByteDance chief executive in May 2021, then as chairman on 4 November 2021. He still holds more than half of the company’s voting rights according to Reuters, and a fortune estimated at 92.8 billion dollars by the Bloomberg Billionaires Index in June 2026.
| Role | Person | Since |
|---|---|---|
| TikTok chief executive | Shou Zi Chew, Singaporean | May 2021 |
| ByteDance chief executive | Liang Rubo, co-founder | May 2021 |
| TikTok USDS chief executive | Adam Presser | January 2026 |
| Founder, no executive role | Zhang Yiming | Stepped back in November 2021 |
Since January 2026 there are two bosses depending on where you open the app: Chew for the world, Presser for the United States. Chew sits on the board of the American joint venture, which keeps the doubts about how separate the two really are alive.
Who owns TikTok, and is it Chinese
The answer comes in two parts. The parent company is Chinese: ByteDance is based in Haidian, a district of Beijing, with roughly 120,000 staff in 2025. The group holding company, ByteDance Ltd, is registered in the Cayman Islands, a common arrangement for Chinese tech groups.
| ByteDance shareholders | Share |
|---|---|
| Investors outside China (Susquehanna, KKR, SoftBank, Sequoia, General Atlantic) | about 60% |
| Founders and Chinese investors | about 20% |
| Employees | about 20% |
One point comes up in every argument, and it is accurate: in 2021 a state fund, the China Internet Investment Fund, took 1% of the group’s main Chinese subsidiary and placed a director on its board. That stake sits with the entity holding the Chinese licences, not with TikTok.
So, Chinese or not? At group level, yes, through its head office and its founders. At shareholder level, the majority is foreign. And for the United States, the answer changed on 22 January 2026.
The US deal as of 10 September 2026
This is the part most articles never updated. PAFACA, passed in April 2024, required ByteDance to sell TikTok or see it banned. The Supreme Court upheld the law on 17 January 2025 and the app went dark in the United States for about twenty four hours on 18 and 19 January 2025, before five successive executive orders pushed the deadline back.
The deal closed on 22 January 2026 with the creation of TikTok USDS Joint Venture LLC, based in Culver City, California, with roughly 7,000 employees.
| TikTok USDS shareholder | Share |
|---|---|
| ByteDance | 19.9% |
| Oracle | 15% |
| Silver Lake | 15% |
| MGX, the Emirati fund | 15% |
| Minority investors, including Michael Dell, Susquehanna, General Atlantic and Xavier Niel’s NJJ Capital | 35.1% |
ByteDance’s 19.9% is not a random number: it lands just under the 20% threshold above which foreign control would trigger a CFIUS review. The venture was valued at 14 billion dollars, and Reuters, citing the Wall Street Journal, reported on 13 March 2026 that the US administration was set to collect a 10 billion dollar fee for brokering the deal.
On the technical side, ByteDance still owns the algorithm. The joint venture runs a licensed copy of it, retrained on US data and hosted in Oracle’s cloud, and it alone decides moderation policy in the United States. The 22 January 2026 announcement claims more than 200 million American users. The compromise has critics: the New Yorker called it crony capitalism, and Wired noted on 23 January 2026 that the new privacy policy widened data collection.
How much TikTok is worth
There is no market price for TikTok on its own, because the app is not listed and has never been sold whole. Three reference points exist, all dated.
| Reference point | Amount and date |
|---|---|
| ByteDance valuation, parent company | about 300 billion dollars, November 2024 |
| Group revenue | 155 billion dollars for 2024 |
| US business alone, TikTok USDS | 14 billion dollars, January 2026 |
That 14 billion looks small next to the app’s reach. It was a price negotiated under legal duress, with a seller forced to sell and few approved buyers, not a market value.
Same caution on user counts. TikTok was still describing a community “of over a billion people” in September 2026, and its last precise figure dates back to September 2021. Statistics sites now quote between 1.7 and 2.2 billion monthly users depending on method. Keep the range, not a single number.
Douyin, TikTok, TikTok US: three apps
Since 2026 the same brand covers three different experiences depending on the country.
| Version | Where | What differs |
|---|---|---|
| Douyin | Mainland China | Face search inside videos, hotel booking, geotagged reviews, far stricter content rules |
| TikTok | Rest of the world | Duets, stitches, a shop in some countries, moderation by region |
| TikTok USDS | United States | Algorithm retrained on local data, moderation decided by the joint venture |
The accounts do not talk to each other: a profile created in China does not exist on TikTok, and a video posted on one never shows up on the other. That is why videos with huge audiences in China stay invisible elsewhere.
The starting mechanics are identical everywhere: the algorithm tests your video on a small sample, then widens or stops depending on watch time. A new account starts with a handicap, and that is what our TikTok views fix on those first posts.
Zhang Yiming started in a rented apartment
Your account starts from zero too. Give it enough to be taken seriously on video one.





