
⏱️ Read time: 6 minutes
The “Take a Picture” trend on TikTok is a walk filmed to “Ramalama (Bang Bang)” by Róisín Murphy. You see legs stepping on the beat, then the camera tilts up and reveals the face or costume right as the voice whispers “taking a picture”. The format started in summer 2025 and blew up around Halloween, with more than 415,000 videos on the sound. It will very likely come back in late October 2026. If you want your version to get going fast, a boost of TikTok views helps it clear the first hurdle.
Where did the Take a Picture trend come from?
A song from 2005
“Ramalama (Bang Bang)” is not a new release. It sits on Ruby Blue, the first solo album by Róisín Murphy (formerly of Moloko), released on 13 June 2005. She wrote and produced it with Matthew Herbert, an electronic producer known for recording everyday noises and turning them into music. Wikipedia describes a chorus of onomatopoeic lyrics over a tribal rhythm, and the track had already been used for Wade Robson routines on So You Think You Can Dance.
From a summer walk to a Halloween peak
The sound was already around on TikTok. Murphy herself posted a “RAMALAMA BANG BANG!” clip in May 2023. The walk-and-reveal format shows up in late July 2025: on 29 July, creator @leodibaa posted a choreographed walk to the track with a caption that says it all, “New trend?”. On 1 October, a trio dressed as the Sanderson sisters from Hocus Pocus posted one of the first Halloween versions. On 20 October, the artist joined in with the caption “Takin’ a picture of, takin’ a picture of me!”. The peak came between 30 October and 1 November 2025, when costumes took over the For You feed.
Here is Róisín Murphy’s own video, which gave the format its official stamp:
@roisinmurphyofficial Takin’ a picture of, takin’ a picture of me! #ramalamabangbang 📸
How does the format work?
It comes down to four beats. A tight shot of walking legs, camera low. A cut to another pair of legs at the same pace, often a friend or another creator. The camera tilts up on the whisper. A final pose, eyes on the lens.
Each shot lasts under a second and lands on a strong beat. There is no on-screen text and no voiceover; the sync does the work. When everything lands, people want to watch it again, and replays are exactly what the algorithm counts.
There are four main variants: the solo walk to reveal an outfit, the group version where legs chain together, the costume version (Halloween, cosplay) and the before/after, from sweatpants to a night-out look. The group clip below shows the chain well:
@swaggy_cucumber Starting off spooky month STRONG😈 Winifred: @swaggy_cucumber Mary: @Ronnie Sarah: @1Kyle8 📸: @Gale #sandersonsisters #hocuspocus #halloween #spookyseason #sandersonsisterscosplay
Why did it spread so far?
First, everyone can walk. You don’t need to dance or know complex editing. A sidewalk, a hallway, a phone propped low, and you’re set.
Second, the song has tension built in. The beat climbs, the voice whispers, the viewer waits for the moment. The reveal works as a small reward, and a video that rewards waiting gets watched to the end. On TikTok, full watch-through is still the signal that weighs the most.
Third, timing. October is when everyone is planning a costume and looking for a way to show it off, so a reveal format arrived at the right moment. On 1 November 2025, a guest at Heidi Klum’s Halloween party even unveiled her costume on this sound.
For a small account, the first hour is the hard part. A few TikTok likes at launch give the video a better chance of being tested on a wider audience.
Can a brand use it?
The format suits a product reveal: an outfit, a pair of shoes, packaging that appears on the whisper. Clothing stores, hair salons and makeup artists have an obvious edge, since their work is the thing being revealed.
Two rules. Keep promotional text off the video, because people scroll away the second it feels like an ad. And have real people walk, your team or customers, rather than a stiff model. A chain of staff legs that ends on a salesperson wearing the new collection stays inside the codes without trying too hard.
On rights: the sound is in the TikTok library for personal accounts. Business accounts only get the Commercial Music Library, so check the track is there before you edit.
Ready for your Halloween reveal?
The first hours decide how far a trend video travels. TikTok views at launch give your clip the push the algorithm needs to show it further.






How to make your Take a Picture video
No costume in September? The before/after version works year-round: gym clothes for the legs shots, going-out outfit for the reveal.