Nasdas: Who Is France’s Biggest Snapchat Influencer?

Nasdas, real name Nasser Sari, is a creator from Perpignan, in the south of France, born in 1996, who built the biggest audience on Snapchat in France. His public profile shows 9.7 million subscribers in September 2026. He films his life and his “Team” nonstop, first in the Saint-Jacques neighborhood, then in a villa. After a record claimed in early 2025, a hearing at the French National Assembly and eight months offline, he came back in February 2026. If you want to understand what his story says about Snapchat, or grow your own Snapchat followers, here are the facts, dated and sourced.

Who is Nasdas?

Nasser Sari was born on June 3, 1996 in Perpignan and grew up in Saint-Jacques, a neighborhood franceinfo describes as one of the poorest in France. Before social media he worked as a building caretaker, a school supervisor and a factory worker (franceinfo, March 10, 2026). He started posting on Snapchat in 2018, with raw, funny scenes shot around his neighborhood.

He soon became known as “Nasdas la chienneté”, a slang label he embraces to describe his crew’s way of life. Around him grew the “Team Nasdas”, friends and relatives who show up in his stories every day. In 2021 the French outlet Brut made a documentary about him, and he had a cameo in the French comedy Les Déguns 2 in 2023, according to his Wikipedia page.

On TikTok, where he posts less, the tone is the same. This clip from March 2022, captioned simply #nasdas, gives an idea of his early style.

@nas_das

#nasdas

♬ –

How did Nasdas become number one on Snapchat?

The format boils down to one idea: never stop filming. Nasdas posts a steady stream of stories every day, like a reality show shot on a phone. Viewers follow the fights, the make-ups, the games, the trips, the arrivals and departures in the crew. Miss a day and you feel you missed an episode.

The second driver is money. Nasdas runs games where he hands out cash and pays for driving licenses or small business projects, which earned him the nickname “the Robin Hood of Snapchat”. In April 2024 he told France 3 he made between $7,000 and $41,000 a day from Snapchat and gave most of it away. Those figures are his own: no public data can confirm them.

The third driver is newer: the villa. According to franceinfo (March 10, 2026), around twenty young people from difficult backgrounds live there and are filmed around the clock. He says he pays them between €4,000 and €10,000 a month. The house has become the set of his show, which he calls “La Chienneté TV”.

This November 2024 clip, posted on TikTok, shows the kind of moment he shares with his community.

@nas_das

1 contre 1 ❤️🙈

♬ NANANI NANANA – Gazo

The result shows on his public profile: 9.7 million Snapchat subscribers as of September 22, 2026, and 15 million across all platforms according to franceinfo.

The 40 million views record and the vanished account

In early January 2025, several French rap news accounts shared a figure: one of Nasdas’s stories had supposedly passed 40 million views in under 24 hours, which would make him number one worldwide on Snapchat. The number went everywhere. It should still be read as a claim: Snapchat doesn’t publish a public ranking of the most viewed stories, and we found no confirmation from the platform.

A few days later, on January 20, 2025, his account vanished from the app, showing the message “Sorry, this content can’t be found” (Le Tribunal du Net). Fans panicked and ban rumors spread. Nasdas replied on X that it was a Snapchat bug. The account came back on January 22 and he carried on posting as if nothing had happened. French media outlet L’ADN (February 28, 2025) read the frantic fan reaction as a sign of a highly dependent audience.

Why is Nasdas criticized?

His success comes with regular criticism, summarized here with sources.

1. The Laymoon giveaway (June 2024). Rapper Booba accused him of steering followers toward a neobank that charged account fees to enter a €100,000 giveaway. Laymoon published its rules, then ended the partnership. Nasdas defended himself in a long video reply (Wikipedia).
2. Filming vulnerable young people. L’ADN (February 28, 2025) reported criticism of young people filmed at their lowest moments, and of women in the crew being insulted or sexualized. Franceinfo (March 10, 2026) mentioned minors running away from home to reach Perpignan, and former residents who ended up back on the street after leaving.
3. The National Assembly hearing (June 10, 2025). Summoned by the parliamentary inquiry into the psychological effects of TikTok on minors, he backed raising the minimum sign-up age and pointed parents to their own responsibility. His exchanges with MPs were tense (franceinfo).

There is also a court case where Nasdas sits on the complainants’ side. In 2022, a press release from Perpignan city hall called his lawyer, Ilyacine Maallaoui, a “Daesh lawyer”. The lawyer and Nasdas filed a complaint. Mayor Louis Aliot, his first deputy and his former chief of staff are due to stand trial in Paris on March 5, 2027 for complicity in public defamation (ICI, February 9, 2026). They are presumed innocent until judgment.

Why Nasdas quit social media, and his 2026 comeback

On June 8, 2025, two days before his hearing, Nasdas announced he was stopping. He spoke of stress, hair loss and low mood, problems he had already mentioned during earlier breaks, and said he felt surrounded by people drawn to “buzz and easy money” (Mediaterranee, February 10, 2026).

The break lasted eight months. On February 9, 2026, he released a trailer of nearly two minutes announcing his return, with a warning: “nothing will ever be the same again”. The Team was reshuffled, some long-time members did not come back, and the setting moved to a bigger villa (franceinfo, March 10, 2026). His public profile went from nearly 9 million subscribers in February to 9.7 million in September 2026.

What creators can learn from Nasdas

You don’t have to approve of the man to learn from the method. On Snapchat, three things explain his growth, and they apply to an account with 500 followers too:

1. Daily consistency. Stories disappear after 24 hours. An account that posts every day stays near the top of its followers’ list. One that posts weekly drops off their radar.
2. Storytelling in episodes. Recurring characters, a thread that continues tomorrow: that is what brings people back. Even a cooking account can tell a week like a series.
3. Cross-platform circulation. Clips of Nasdas circulate on TikTok, Instagram and X, often reposted by others, and pull people back to Snapchat.

What you shouldn’t copy is turning other people’s distress into content: that is exactly what draws his harshest criticism. For a faster start, a boost of Snapchat views on your stories and Spotlight helps your content reach new viewers while you build your rhythm.