Cookie challenge: a TikTok trend celebrating children’s empathy
The cookie challenge has taken TikTok by storm, captivating millions of users with its simplicity and heartfelt message. This challenge, […]
TikTok
Kool-Aid Man Challenge: A Viral Trend with Destructive Consequences
The Kool-Aid Man challenge, popularized on social media, particularly TikTok, is drawing attention for its excesses. Inspired by an iconic
How to turn translation on and off on TikTok
Understanding the Translation Feature on TikTok The translation feature on TikTok allows users to connect with an international audience. It
Trump postpones the deadline for the US TikTok purchase.
Context of the TikTok Crisis TikTok, a viral video-sharing app, has achieved phenomenal success worldwide. However, its Chinese origin has
The “I Don’t Wanna Be French” Trend: A Viral Phenomenon on TikTok
Since late March 2025, a trend called “I don’t wanna be French” has been shaking up TikTok. This movement, born
Ashton Hall’s Morning Routine: A Trend Shaking Up Social Media
In March 2025, a video set social media ablaze. Ashton Hall, an American fitness influencer, unveils his morning routine. This
Perplexity AI Wants to Acquire TikTok: Stakes and Consequences of a Major Acquisition
Introduction: Perplexity AI’s Ambitious Plan for TikTok The company Perplexity AI is clearly showcasing its ambitions. Specializing in the development
Oracle in Pole Position to Acquire TikTok US: A New Era for the Social Network?
The American giant Oracle is emerging as the frontrunner to take over the U.S. operations of TikTok. This deal, which
Longer TikTok Videos Gain Popularity: What the Data Reveals
TikTok, the quintessential short-video platform, is evolving. While ultra-brief clips once reigned supreme, a new trend is emerging: longer videos
Doechii Anxiety TikTok Trend: Decoding the Latest Viral Music Phenomenon
The song “Anxiety” by American artist Doechii is currently at the heart of an explosive TikTok trend. Initially recorded in