Dailymotion has recently implemented a new video deletion policy. From now on, all videos that have not received any views for more than a year will be removed. This decision aims to optimize storage, reduce costs, and limit the platform’s environmental impact.
This change has sparked mixed reactions among creators and users. Some see it as a necessity to modernize the platform, while others fear losing valuable content.
A Policy Focused on Removing Inactive Content
Criteria for Defining an Inactive Video
Dailymotion considers a video inactive if it does not generate any views for 13 consecutive months. At the end of this period, the video enters an archiving phase. For an additional three months, it remains stored on the servers but is no longer accessible to the public.
Creators then have the option to request the restoration of their content. After this period, the platform permanently deletes the video. This approach eliminates unused files while allowing a recovery window for creators.
How Does the Deletion Process Work?
The process consists of several steps:
- Detection of inactivity: After 13 months without activity, the video is flagged as inactive.
- Temporary archiving: For three months, the video is stored internally but is invisible to users.
- Notification to creators: Dailymotion informs video owners about their archived status.
- Permanent deletion: If no action is taken, the platform permanently deletes the content.
This policy encourages creators to monitor their videos regularly and maintain engagement with their audience.
Why Is Dailymotion Implementing This Measure?
Cost Reduction and Server Optimization
Storing videos is a significant expense for streaming platforms. Dailymotion has recently migrated its infrastructure to Amazon Web Services (AWS). This transition has improved performance and optimized expenses.
Deleting inactive videos frees up storage space and reduces server energy consumption. This strategy helps the platform provide a smoother experience for active users.
An Ecological Approach
Hosting unused videos contributes to a high carbon footprint. Every stored file requires servers that continuously consume electricity. By removing unviewed videos, Dailymotion reduces its environmental impact.
This decision aligns with digital responsibility trends. The platform is prioritizing a more sustainable model that matches current ecological concerns.
What Impact Does This Have on Content Creators?
The Need to Generate More Engagement
Creators must now ensure their videos remain active to prevent deletion. They can adopt several strategies:
- Regularly promoting their content on social media.
- Integrating their videos into playlists to encourage views.
- Optimizing their titles and descriptions to improve search ranking.
The goal is to encourage views and avoid prolonged inactivity.
Adapting to the New Policy
This update requires creators to be more proactive in managing their content. They must monitor their performance and respond to Dailymotion notifications.
If a video is archived, they have three months to request its restoration. After that period, the file is permanently lost.
How Is This Measure Perceived?
Mixed Reactions from the Community
This decision divides users. Some see this policy as a positive evolution necessary for platform optimization. Others believe it risks erasing historical or niche content.
Some creators also regret a lack of communication from Dailymotion. They would like more precise tools to identify videos at risk before they enter the archiving phase.
A Trend That Could Extend to Other Platforms
Dailymotion is taking a different approach from competitors like YouTube, which has not yet adopted a similar policy. This initiative could inspire other streaming services to better manage inactive content.
Conclusion
Dailymotion is enforcing a new rule to delete videos inactive for more than a year. This decision aims to optimize servers, reduce costs, and limit the platform’s ecological impact.
Creators must adapt by generating more engagement for their content. This measure has sparked mixed reactions and could influence the evolution of competing platforms.
Do you also want to prevent your videos from disappearing? We can help you increase your visibility on Dailymotion.
