Understanding the Verification Badge
Before starting the process of obtaining the verification badge, it’s essential to understand what it represents and why it’s important for your brand image.
What is a verification badge?
The verification badge on Instagram is a blue checkmark that appears next to the account name. This symbol confirms that the account is authentic and represents a recognized person, brand, or entity.
Why is it important to get verified?
Being verified on Instagram offers several benefits. It enhances credibility, protects against identity theft, and improves visibility thanks to its appearance of trust and legitimacy. Users are more likely to follow and engage with a verified account.
Eligibility Criteria for Verification
Instagram does not guarantee verification for everyone. There are specific criteria that must be met in order to obtain the coveted badge.
Authenticity
The account you wish to verify must represent a real person, a legally registered business, or a legally established entity. Humorous accounts or fan clubs, for example, are not eligible.
Uniqueness
Each person or brand can only have one verified account. An exception can be made for language-based accounts. For example, the same account may exist in different languages.
Publicity and Content
Your account must be public and active, with a biography, a profile photo, and regular posts. Relevant and high-quality content is essential to attract the attention of Instagram’s reviewers.
Compliance with Guidelines
You must follow Instagram’s rules, which include not posting offensive or misleading content. Comply with the community standards to increase your chances of getting verified.
The Process to Request Verification
Once you’ve ensured your account meets all the outlined criteria, it’s time to apply for verification on Instagram.
Steps to Submit a Request
- Log into your Instagram account and go to your profile.
- Click on the menu icon and select “”Settings””.
- Go to “”Account””, then “”Request Verification””.
- Fill out the form with your personal information, including your full name, Instagram handle, and a photo of an official ID.
- Submit your request and wait for Instagram’s response.
Waiting for the Decision
Once the request is submitted, it may take several weeks for Instagram to review your profile and make a decision. Be patient and don’t submit multiple requests, as this could hurt your chances.
Strategies to Improve Your Chances of Verification
Although you can never guarantee verification, some strategies can maximize your chances.
Strengthen Your Media Presence
Get featured in reputable media and make sure your name stands out for your actions or expertise. Visibility outside Instagram is a valuable asset.
Avoid Buying Followers
Do not engage in misleading practices like buying followers or interactions. Instagram favors authenticity and may penalize such activities.
Optimize Your Profile
Make sure your profile is complete and engaging. Use a high-quality profile picture, write a compelling bio, and include relevant links to your website or other social media to increase followers.
What If You Get Rejected?
Don’t be discouraged if your first request gets rejected. You can refine your profile and try again after 30 days.
Improve and Retry
Revisit the points in your application that could be improved. Review your content and ensure it aligns with your brand image.
Increase Engagement
Grow your engagement by encouraging comments, likes, and shares. An active and dynamic account is more attractive to Instagram.
Conclusion
Obtaining the Instagram verification badge requires patience, strategy, and a flawless profile. By following these tips and persevering, you can significantly increase your chances of joining the exclusive circle of verified accounts. Continuously optimize your online presence and engage your audience authentically to strengthen your impact on Instagram.
